Product FTW Templates
A collection of simple tools we use in our own product work. Everything here is practical, opinionated, and built for real teams.
Product Requirements Document
A practical template for defining the problem, goals, requirements, scope, success metrics, and implementation details needed to align product, design, and engineering.
Use when: You need to turn an idea into a clear execution plan, align stakeholders, or prepare a feature for development.
How to Conduct User Interviews
A practical framework for planning, running, and synthesizing user interviews that lead to better product decisions.
Use when: You need to validate assumptions, understand customer behavior, uncover pain points, or improve a product experience.
Product Brief Template
A simple structure for writing briefs that align teams quickly.
Use when: You need to frame a feature, opportunity, or technical request.
API Evaluation Checklist
How to evaluate an API as a PM using five practical checks.
Use when: You need to pick a vendor or ask engineering the right questions.
Fintech Development Checklist
A checklist of failure modes that routinely break fintech systems.
Use when: You are launching, triaging an incident, or reviewing a postmortem.
This is one of the ProductFTW field guides — curated paths through the archive. Explore them all: Product Requirements, Product Leadership, Product Talks, Fintech Product Management, and Templates.